Yahoo’s Search Engine

By: Kevin E. Outland | 4-18-14

What It Is: 
Yahoo started out as one of the major search engines on the net, but now it’s evolved into a news and entertainment hub.

What It Does:
Go to and it’s your window into the world wide web. Type something into their search box and Yahoo will show you all the websites where you can find what you’re looking for.

Yahoo comes in a distant second in the Internet search engine wars. Yahoo’s share of the search engine market is a mere 6% compared to Google’s 70%. But 6% of the world’s population of Internet users is still a lot of people and Yahoo’s many web properties, like Yahoo Finance, Yahoo News and Yahoo Answers, helped push their revenues to over $4.5 Billion in 2013.

Would My Child Want It?:
Perhaps, though most kids are probably using Google for their search engine.

Yahoo can be a great tool for finding what your kids are looking for online. As with any search engine, there is a downside. You wouldn’t think of Yahoo as a site packed with explicit content, but type in any term and up come the results in detail. To make matters worse, your kids can search for just images or videos related to the explicit search term they typed in. Now they have a whole screen full of whatever they want to look at without ever going to that site.

These same concerns hold true for the Yahoo search app for mobile devices.

What Are The Positives?:
Yahoo! does have a SafeSearch feature but that can be easily turned on or off so the search is only safe if you want it to be.

What Are The Negatives?:
Basically, if it’s on the internet, you can use Yahoo to find it. Think of it as the front door to the party – just like Google.

What We Think:
Great tools, like Yahoo’s search engine, can have their flaws. It doesn’t mean we don’t use them. If we’re aware of the flaws we can talk to our kids about them and put some safeguards in place to help protect them like installing Internet filtering software on their computers and choosing safer Internet search apps for their mobile devices.